Will Beattie

6 in-app messages that will delight your customers

6 in-app messages that will delight your customers

The key to good in-app messaging is giving users relevant and valuable information. Using in-app messages can provide 50% of returning users compared to only 36% with conventional messaging. To guide you, here are the tips that will help you be effective in targeting your customers: 1. Onboarding message Onboarding Messages are critical they introduce …

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Learn how to maximise the power of push notifications

Learn how to maximise the power of push notifications

Did you know that 42% of users opt to keep push notifications active on their devices? As an essential part of your marketing strategy, you need to maximise the power of push notifications to increase engagement. Here are some push notification best practices to implement during your mobile marketing campaigns. 1. Include an actionable alert …

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5 ways to build a thriving community around your mobile app

5 ways to build a thriving community around your mobile app

Community is critical to any business. With the correct strategy, you can generate a phenomenon and gain tremendous traction of customers willing to download your app while reducing churn and paid acquisition.  Here is a step–by–step guide that will show you how to build a strong community around your mobile app. 1. Team up with …

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Your loyal customers are your best ambassadors!

3 ways to a successful referral program through Loyalty

A referral program gives your loyal customers the power to refer your business to their network. Using Kaddra Loyalty engine, you can create a referral program with your most loyal customers and win over new shoppers through trust and brand recognition. Here are 3 ways to use our Loyalty tool and generate new loyal clients.  …

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5 Stats show how App Push Notifications can boost ROI

5 Stats show how App Push Notifications can boost ROI

Whether the message is brief and straightforward or rich and eye-catching, push notifications are a powerful way to build relationships and keep your customer informed. We’ve pulled together 5 mobile engagement statistics and various reports to help you understand how push notifications can enhance ROI and your marketing strategy. 1. Segmentation helps open rate to …

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Improve performance with the new Day-to-Day Insight Dashboard

Improve performance with the new Day-to-Day Insight Dashboard

Did you know that the right dashboard can improve productivity and ease operation for your business? With the improved Daily Insights Dashboard, you can now have an overview of your business real time, see the progress and the actions you need to take. 1. Bringing jobs-to-done list together With unfathomable amounts of new what-to-do being …

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Best practices to plan your Push Notification Campaigns

Best practices to plan your Push Notification Campaigns

The goal of marketing automation is to help you identify potential customers and automate your sales conversion. From analysing customers’ behaviours to personalising your marketing, Kaddra Audience simplifies your workflows so that you can sell more, more often. In case you may not know, here are 3 tips you can use to get the best …

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The Why & How of Abandoned Shopping Carts

The Why & How of Abandoned Shopping Carts

Shopping cart abandonment is the most significant pain point of e-commerce businesses. Here are four key reasons shoppers abandon their purchases and proven tactics you can implement to address this issue. 1. Long and Complicated Checkouts A long, complicated checkout journey can create friction and opportunity for your shoppers to drop out. For a smoother …

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