How iROO supercharged fast & furious international growth with Kaddra

The Context

iROO is a Taiwanese fashion brand taking the Asian fashion world by storm. With over 80 stores in Taiwan and 5 in Singapore, they are now looking to expand to new markets in South East Asia where they already have a loyal customer base.

20countries available on iROO app in 6 months

But growing into new markets requires large capital inputs for stores, teams, offices. So in order to maximize their growth with a cost effective model in line with customers’ needs, iROO has decided to use Kaddra mobile technology to create their own branded app to grow sales in Singapore, Malaysia and now over 20 markets all around the world.

The Challenge

“We wanted to grow our fashion business to new countries fast but with minimal complexity and using the same storefront we currently have.”

Emily Huang,

The Solution

Launching the iROO mobile app was a crucial step in taking the company into a new era. The app creates a uniform, easy-to-use, shopping experience for customers. It enables iROO to have limitless expansion and reach a new pool of customers inside and outside the brand’s physical markets. In a time where online sales are soaring, iROO needed to preserve its brand identity by creating its own digital ecosystem, elevating the quality of experience by using state of the art technology and making sure the costs would stay within budget for a sustainable business model.

Kaddra provided all three requirements and paved the way for sustainable growth in Singapore, Malaysia and soon more SEA markets and beyond. With a stock located in Singapore, iROO doesn’t need to open new offices, new warehouses or add more headcounts to their operations and still operate a full blown business in the new markets.

To spearhead its expansion into regional markets, iROO uses Kaddra Ship, our proprietary global shipping engine integrated with local logistics providers. This feature allowed iROO to start serving demand from new markets with incredibly low operation complexity, and cost efficiency.

Delivery fees were set up with full transparency at checkout, so customers could have a seamless experience when shopping from abroad. The inventory, managed in Singapore, can be shipped and delivered to the customers door steps in over 20 countries.