Science Arts – Fitness & Health

In partnering with Kaddra, Science Arts have created a luxurious and concise one-stop mobile shop for all TCM needs.
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Science Arts is a Singapore based holistic health and wellness brand specialising in providing the experience of Traditional Chinese Medicine (TCM) to their customers. They provide TCM products to purchase, personalised healthcare services, and educational resources about TCM.

In partnering with Kaddra, Science Arts have created a luxurious and concise one-stop mobile shop for all TCM needs. Customers have complete access to the entire catalogue of items and an abundance of resources and information surrounding TCM.

The Challenges

> Customer retention

> Recurring sales

> High fees of 3rd party marketplaces

> Understanding customer behaviour and preferences with the limited website analytics

The Solutions

The Science Arts brand prides itself on creating a very personal experience for each customer, making sure to address that person’s individual healthcare needs. To make this translate into their mobile app, we have embedded detailed product descriptions and categories, making the app feel like the customer has a personal TCM assistant on their phone.

Also, the accessible design allows for an easy to use browsing experience, followed by a simple checkout leading to a significant increase in recurring sales. For regular customers with routine purchases, the Science Arts app makes it easy by storing customer information for fast checkout in just a few clicks.

Conclusion

Given that over 50% of online transactions take place on mobile devices, it has become evident that customers want the most comfortable and most convenient access to their favourite products. The Science Arts app provides this experience, as well as a one of a kind personalised feel that caters to each customer’s needs.