1. Introduction

Kaddra Pte. Ltd. with a registered address at 137 Telok Ayer Street, #08-01, Singapore 068602 (“we”, “us”, “our”) is committed to protecting and respecting the privacy of our client’s (“they”, “them”, “their”) users of our Services via our client’s white label applications (“App”). In order to provide the best possible service, your (“the user”) personal data will be collected, used and disclosed, and this privacy policy (“Privacy Policy”) explains how and why we do so when you use our client’s App, our website, Kaddra World app , or any of the services we offer accessible through our Website or white label App or otherwise (collectively referred to as “Services”). Please read this Privacy Policy carefully so you are aware of our practices regarding your personal data, before using any of our Services directly or indirectly.

 

2. What personal data do we collect and process about you?

‍Our business ambition is to provide our client’s users with an efficient, tailored and unique service. When using our client’s Services, we collect and process the following personal data (including, where applicable, sensitive personal data) about you. Information is either collected directly from you or is automatically collected through your use of the Services, including but not limited to your:

  • identity information—name, address, gender, date of birth, personal contact details (including email address and telephone number), access to your calendar and/or itinerary and, if provided by you, photograph images.

This information includes details you provide to us when you register with our client’s app, update your profile or preferences or use any of our client’s Services, search for a Service within our client’s App, make in-App purchases or share data via our client’s Service’s social media, or contact us to report a problem with one of our Services. When it is mandatory to provide certain data, including reporting a problem with our Services, failure to provide the requisite data will result in our inability to respond to your enquiry;

  • technical information—which will include the IP address, browser type and version, time zone setting, browser plugin types and versions, operating system and platform, and when using a mobile device the type of mobile device you use, unique mobile device identifiers (such as, IP address, IMEI number, the address of the device’s wireless network interface, or mobile phone number used by the device), mobile network information, your mobile operating system, and time-zone settings;
  • location information—geo-location data to determine your current location;
  • background information—details about your interests and preferences, information about your family, friends and your travel/dining companions, and any feedback, questions or recommendations you provide, and details of other membership schemes you subscribe to such as frequent flyer numbers and loyalty scheme numbers; and
  • special categories of personal data—details you provide us with your explicit consent, such as food allergies and health data.

We may receive information about you from other sources such as:

  • our partners (organisations providing service to you with whom we are partner with);
  • our enterprise clients (organisations with whom you have an existing relationship with and who may have referred our Services to you, for example, your bank);
  • through data gathered from your publicly-searchable social media and online activities, and your preferences through your use of our Services; and
  • from our third party service providers. These are organisations who provide services to us, so that we can deliver our Services to you, and may include our sub-contractors in technical, payment and delivery services, advertising networks, analytics providers and search information providers.

Any information we collect may be combined with other information we collect from you.

If you provide us with information about other people, you confirm that you have their consent to provide us with that information.

We use third-party analytics tools, log files and other methods, and cookies on our Website and App when you sign up to become a member via our Website or App or you otherwise use our Website or App, to collect usage and activity information and to distinguish you from other users of our Services and for other purposes, including (with your consent, where required by applicable law) marketing purposes. Cookies are small text files containing small amounts of information which are downloaded and may be stored on any of your internet-enabled devices. We will process cookies in accordance with our separate Cookie Policy which contains details of the types of cookies collected and the purpose for which we use them.

In order to use our client’s Services, you must provide our client with the information requested on the registration pages (except those preferences marked as voluntary), otherwise, our client will not be able to provide the full range of functionality of their Services. You are able to set and disable certain in-App permissions via your device settings.Our client’s App does not recognise browser or device-level do-not-track requests.

 

3. How will your personal data be used?

‍Your personal data will be used by us in connection with the following purposes:

For the performance of our agreement with you:

  • to provide our client’s Services;
  • to provide you with access to the content accessible through our client’s Services;
  • to communicate with you and provide you with information about the Services, and inform you of any changes to the Services;
  • to monitor your use of the Services, in order for us to better manage and develop existing and new technology Services; and
  • to respond to any queries or complaints that you raise.
  • For our legitimate commercial interests, in order:
  • to review the Services we provide to you, and carry out analytics and report on our engagement with you;
  • to protect ourselves, our Services, and third parties, to enforce our privacy policies and terms of use, and to protect against fraud and misuse;
  • to operate, evaluate and improve our Services and overall business (including by means of analysing your use of the Services, which information we use to improve our Services and to give you a better user experience;
  • to generate aggregated statistics about the users of our Services;
  • to facilitate our business operations, to operate company policies and procedures;
  • to enable us to merge, sell, acquire, or transfer assets; and
  • for other legitimate business purposes permitted by applicable law.

For use of information based on your consent, so that we can:

  • keep you updated about our Services, and the services provided by our clients, including tailored and customised content based on the information that they collect from you and direct marketing communications (see above); and
  • we may use the above mentioned ‘Special categories of personal data’ for the purposes set out in this Privacy Policy but we will only do so after we have received your consent thereto.

To comply with legal obligations to which we are subject:

  • if we are obliged to disclose information by reason of any law, regulation or court order and/or to protect our interests and legal rights.
 

4. Automated profiling

‍In order to ensure the content displayed through our client’s Services is specifically customised for you, Kaddra technology helps our clients to carry out profiling using automated processing to evaluate, analyse and predict your preferences, personality type and interests. They will use personal data collected from your target segment, or through the use of the Services to complete automated profiling in order to communicate and highlight the types of Services which may be of interest to your target segment, relative to your target segment previous choices and current location. Automated profiling is a critical feature of the Services, and is necessary in order for our clients to deliver the Services and provide to your target segment with tailored Services.

 

5. Who will have access to your personal data?

‍In order to provide you with a seamless experience, we will share your personal data with the following persons:

  • our affiliates (see “Our Affiliates” below): for the purpose of managing and administering our business and to provide you with the Services including information which might be of interest to you;-our clients: who require the information in order to facilitate their Services to you. We will only share your personal data with our clients to the extent they are required for our clients to facilitate their Services to you;
  • entities who may or do acquire any rights in us: for the purpose of a business sale or re-organisation;
  • our advisors, which includes our accountants, auditors, lawyers, other professional advisors and business contacts: for the purpose of assisting us to better manage, support or develop our business and comply with our legal and regulatory obligations;
  • third party service providers: who need to know the information in order to provide us with services so that we might provide the Services to you. This may include our third-party service providers who process information on our behalf to help run some of our internal business operations including email distribution, data storage, provide information technology and marketing services, customer services and for data analytics;
  • law enforcement and government and regulatory bodies: in order to comply with any legal or regulatory obligation or court order; and
  • others: your information may also be disclosed to others where required by law, as evidence in litigation in which we are involved, and as necessary to protect ourselves, our Services, and third parties, to enforce our privacy policies and terms of use, and to protect against fraud and misuse.

The Services may contain links to and from the websites of our clients. If you access other sites using the links provided, please be aware they may have their own privacy policy, and we do not accept any responsibility or liability for these policies or for any personal data which may be collected through these websites. Please check these policies before you submit any personal data to these websites.

 

6. Where will we store your personal data?

‍‍The data we collect from you will be transferred to, and stored at, locations in and outside of Singapore, and so may be transferred to and stored outside of, your country of residence. It will also be processed by our personnel and the employees of our clients and third-party service providers, who operate outside of Singapore. These persons may also be engaged in order to provide the Services to you, including fulfilling requests, confirming reservations or processing your payment details. Your personal data will only be transferred to locations outside of Singapore where we are satisfied that adequate levels of protection equivalent to those in Singapore are in place to protect any personal data held in that location.

 

7. How do we keep your personal data secure?

‍We take your data security very seriously. For users outside the US: we have reasonable technical and organisational security measures in place and invest appropriate resources to protect your personal data from deliberate or accidental manipulation, destruction, loss, misuse, unauthorised access, disclosure, copying and modification. We take reasonable steps to ensure that our systems, and those of our affiliates, partners, clients and third-party service providers, are appropriately secure for processing your personal data and that the risks of your personal data being unlawfully used, amended, deleted, lost or stolen are minimised. We ensure that we have in place appropriate contractual agreements with third parties to ensure adequate safeguards are in place and that such third parties will act at all times in compliance with applicable personal data protection laws.

 

8. Retention of Personal Data ‍

We take steps to periodically review the information we collect, and we will destroy or anonymise any personal data if it is no longer needed for the purposes for which it was collected (as set out in this Privacy Policy) or otherwise after you cease using your account, or longer if required for any other legal purposes.

 

9. Do Not Call (DNC) Provisions

The DNC provisions in the PDPA came into effect in 2014.  We will ensure that we do not send you any marketing messages or make any marketing calls if you have registered your Singapore telephone number with the respective DNC registries, unless we are allowed to do so under DNC provisions, or other applicable laws and regulations. Do also note that if you have given us consent to send you marketing messages to your Singapore telephone number, we may continue to do so until you withdraw your consent.

 

10. Changes to this Privacy Policy

‍‍We may amend this Privacy Policy at any time. Such amendments shall be effective once they are posted on our client’s Application. It is your responsibility to review the Agreement regularly. Your continued use of our client’s App after any such amendments, whether or not reviewed by you, shall constitute your agreement to be bound by such amendments.

11. Withdrawal of Consent

Should you wish to withdraw your consent for our use of your Personal Data, you may do so in the following ways:

  • To unsubscribe from our electronic mailing list, follow the unsubscribe instructions in our emails or other electronic marketing materials; or
  • If you have an online subscription account with us, you may access your account(s) with us to change your settings; or
  • For any other queries regarding our handling of your personal data, you may contact our Data Protection Officer at DPO@kaddra.com.

Do note that the withdrawal of consent is subject to all applicable laws and applicable terms and conditions.

 

12. Your rights, further information and to contact us

‍You may have the right under applicable data privacy laws to request access to personal data we hold about you and information about how we have used that data (including, where applicable under applicable laws, the legal basis); to correct any errors or omissions in your personal data; to rectification; to erasure; to object against profiling; and to data portability. You may also have the right under applicable data privacy laws to withdraw your consent to receiving direct marketing communications, or more generally to our processing of your personal data, at any time; however, you may be unable to access some of the features of our Services if you entirely withdraw your consent to the terms of this Privacy Policy. Due to the nature of our client’s App, you will be unable to access any of the features of our client’s App if you entirely withdraw your consent to the terms of this Notice.

 

Contact us:

‍To make these requests, or if you have any questions or complaints about how we handle your personal data , or would like us to update the data we maintain about you and your preferences, please contact our Data Protection Officer by emailing DPO@kaddra.com