Did you know that 42% of users opt to keep push notifications active on their devices? As an essential part of your marketing strategy, you need to maximise the power of push notifications to increase engagement. Here are some push notification best practices to implement during your mobile marketing campaigns.
1. Include an actionable alert
Every push notification has a goal, and adding an actionable Call To Action (CTA) can boost push notification campaign outcomes by +40%. Thus, you need to ensure the message is clear and leads to a benefit for the user.
2. Use limited-time offers
Promotions are the most-effective push notification content, with a 34% average opening rate. However, don’t overdo it and define the adequate time to send these attractive offers. We strongly suggest you include a limited time to create a sense of urgency.
3. Reach your customers with a personal approach
The average smartphone user receives 46 app push notifications per day, and personalisation can improve open rates by +9%. You should perfect the content by using the behavioural data gathered in your ecosystem.
4. Suitable timing & frequency
38% of people like to receive push notifications in the morning, while one weekly push can lead to 10% of users disabling notifications and 6% disabling the apps entirely. These “mistakes” are why understanding the right time and frequency to send your notifications is critical. With automated push notification engines like Kaddra’s Engage, you can find the most appropriate time and sequence to avoid losing customers and create sales opportunities.
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