Smart Push. The Future of Retargeting

Ecommerce has seen explosive growth over the last few years. Right now, it is probably one of the biggest growth areas in business. And push notifications are the future of communication for eCommerce.

The beauty of push notifications is that you can reach thousands of customers with just one click. There is less friction than you might find with email subscriptions, and it’s an easy and quick way to scale up your reach.

Other factors include the ‘top of mind’ effect. With push, customers are given those consistent messages that they need, ensuring that they have your solution in their mind when they are ready to buy. 

Then there’s retargeting. With almost all first-time visitors to websites and apps leaving without making a purchase, push ensures that you nurture and convert leads efficiently and intelligently. 

The Smart future

The global smart home market is expected to grow from USD 99.89 billion in 2021 to USD 380.52 billion in 2028 at a CAGR of 21.1% during 2021 to 2028

Fortune Business Insights

Technology is changing the way we use push notifications however. With the development of the Internet of Things (IoT) as well as increasingly sophisticated and established devices, companies can talk to their customers more often, and in more places.

As smart technology becomes even more commonplace, brands that aren’t ‘everywhere, at the right time’ will find that they are missing out on marketing opportunities. Whereas before it used to be that targeted emails were arguably the only way to continue nurturing customers, now retargeting is proving to be more effective. Combine that effectiveness with the ability to retarget to smart devices and you have a powerful approach.

All of this rests of course, on data. In ecommerce, data drives the messaging so that it is personalised and timely. Data also ensures that retargeting doesn’t become annoying or irrelevant. 

At Kaddra, we’re pushing the envelope, by making sure we use over 100 points of data in our retargeting work, allowing ecommerce partners to retarget effectively across multiple devices.

We like to call it ‘Smart Push’. Ecommerce partners can reach customers right at the point when a marketing message makes the most sense. Perhaps the best example is when the customer is working out and looks at their smartwatch. Smart retargeting delivers a message that tells them about a new sports drink that helps rehydrate. Along with the message is a link that allows that customer to buy right there and then so it’s delivered for the next workout. 

Sounds incredibly simple, right? But it only works if the process is automated and rests on a huge dataset. We feel that ecommerce is on the verge of a revolution in retargeting. That revolution is one that will leave brands that do not retarget in a ‘smart’ way far behind.