Did you know that over 1000 new apps appear on the App Store per day.
That’s quite a big number. And if your business has a mobile app then this also means that you have a lot of competition to deal with. Bearing in mind that most people have very limited space on their phones and other mobile devices, if your app isn’t engaging it will be ditched.
The only way to manage this competition is to ensure that your app is engaged with on a consistent level. How do you do this? Well, take a look at the following tips and you should find that keeping engagement going is actually quite easy.
Improve the performance of your app
In fact, it should be one of your top priorities. Speed really enhances the user experience, and if your app doesn’t load quickly (under two seconds preferably) then those users may well go somewhere else.
However your app is created, through a development team or in-house, you need to make speed a key feature. Some of this can be quite technical, but if the developer can work on ensuring that users get to their information fast, your app will be engaging users.
Alongside this, make sure that the interface (screen) of the app is smooth and clean. You don’t want to have a cluttered app, so that users feel overwhelmed with information and get frustrated. Instead, focus on plenty of white space and a simple, easy to use navigation system. It’s aspects like these that make a huge difference, and can even lead to an app staying on someone’s phone.
Make sure you’re updating
This is an aspect of app strategy that is often overlooked. Just like with your website, unless regular fresh content and updates are added you will start to lose engagement.
You could bring out a new update of the app for starters. Do this as often as you can. This works two ways. Firstly, it shows that you care about the app and the audience that sees it.
Secondly, it sends (literally) a message to your audience when the update happens. This means that you are putting your app front and center when it comes to your audience.
Even doing small things, such as changing the colour scheme for the app, can make a huge difference. Remember that your audience wants to keep feeling like they have a new and shiny app, so change it often to get that result.
These are a direct and incredibly powerful way to boost engagement to your app.
Of course, they have to be used in a certain way. Every push notification you send to your user has to be relevant and have a clear impact on their positive experience with your brand.
With ecommerce, it is a little easier to justify push notifications. Your users will want to see notifications about sales and discounts for example, and special offers. Bearing that in mind, make your strategy powerful by ensuring the relevancy is there, as well as a clear impact upon the user. You need to get them to engage, and they will if they value the notification.
The above four methods should help you get the most out of your ecommerce app. Engagement will keep your app alive, so use the methods as part of your growth strategy.
To learn more about how Kaddra can help you engage your users, request a demo here.